Traditional marketing methods, such as flyers, advertisements and emails, are terrific ways to market your business. However, many businesses miss opportunities when they don’t take advantage of trade shows, business fairs and marketing events geared toward your products and services.
Trade shows and business fairs can take place in many locations, including large convention centers, hotel conference rooms, outdoor farmers’ markets or at street fair events. All you need to take advantage of these opportunities to reach new prospects and customers are portable trade show displays, retractable banner stands, promotional tents or advertising flags.
There are firms that specialize in trade show marketing and outdoor marketing products. Customized displays can help you draw traffic to your trade show exhibit or outdoor marketing booth, and these portable products are easy to carry, light to ship and quick to set up.
Trade show exhibit displays can vary from small tabletop units to large display spaces that mimic the look of a product showroom or office space. These portable trade show displays can be accented with accessories such as literature racks, lighting, and furniture, to provide a welcoming place for attendees to speak with sales representatives from your company, and literature stands that can dispense product and service brochures.
If you are exhibiting at an outdoor event, a promotional tent provides shelter from sun, wind or rain, drawing attendees to your booth and encouraging them to remain while they learn more about your products and services. Advertising flags can draw attention to your event, by informing them about your products and services.